ELT 7008 - Activity 11: Course Description for Introduction to Business (BA101) at Southwestern Oregon Community College

A course overview along with the course purpose and objectives are provided as background for the learning activities developed for activity 11 in the course ELT 7008. The activities were designed to meet learner needs and the BA 101 course outcomes.

Course Overview
Introduction to Business (BA 101) is a freshman level college course offered face-to-face and online at Southwestern Oregon Community College (Southwestern) and most recently as a hybrid course. Learners range in age from 16 to 58 represented primarily by novice learners in terms of college coursework and online learning opportunities given this is an introductory course. The BA 101 course is offered over a 10-week period with an additional week to complete the final expression of learning (assessment). Learners in BA 101 are exposed to 16 different topics targeted to learners wishing to explore the business discipline through an introductory level learning opportunity. The course catalog contains the official description of the course which reads:
This course surveys American business organization, operation, and management. This course develops an awareness of the nature of business in the capital system. Introduction is made to the fields of ownership, organization, personnel, accounting, financing, marketing, management, production, insurance, real estate, foreign trade, and government regulations.

Course Purpose and Objectives
The BA 101 course syllabus states the course purpose and was updated in September 2011 to reflect accurate course outcome statements based on the new text to be used in the fall and the new learning activities designed within the ELT7003, Instructional Design and Engaging e-Learning Activities course and the ELT7008 Online Learning Community in an Online Course at Northcentral University. The purpose of BA 101 is to acquaint learners with the Business Administration curriculum. Learners will be introduced to business vocabulary, the economic system, and will study the business organization with its many internal and external functions including ethics and social responsibility along with international issues, marketing, human resources, management operations, and financial considerations. The new course objectives now read:
  1. Identify characteristics of sound business practices.
  2. Describe the size of the business, form of ownership, and goals to be achieved in relation to why businesses exist.
  3. Apply the application of mathematical concepts and practice intelligent decision making.
  4. Apply business concepts dealing with issues arising in a business setting.
  5. Use tools of business to assist in acquiring information to make decisions.
  6. Describe the economic system in which we live and its interrelationships.
  7. Identify how competition and profits work within the business sector.

The course objectives were updated to ensure each objective is measurable with five of the objectives changed to meet the desired standard language by removing words such as understand and appreciation which were replaced with the active verbs describe, identify, and apply. This is consistent with the expectations of the standards identified by faculty in the e-cohort professional development learning opportunity at Southwestern and the adopted Quality Matters standards).

Learner Concepts Presented in BA 101
Learners explore content area specific topics covered in 16 chapters and two appendices in the BA 101 course. The text for the course is titled Business: A changing world by Ferrell, Hirt, and Ferrell, 2010, 8th ed. Topics are presented in six parts by chapter with two appendices.

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Appendix A: Guidelines for the Development of the Business Plan
Chapter 2: Business Ethics and Social Responsibility
Appendix B: The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business
Chapter 4: Options for Organizing a Business
Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Organizations

Part 4: Creating the Human Resources Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Management Human Resources

Part 5: Marketing: Developing Relationships
Chapter 11: Customer-Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise
Chapter 14: Money and the Financial System
Chapter 15: Accounting and Financial Statements
Chapter 16: Financial Management and Securities Markets